Web 2.0: Follow the Leader
With the recent phenomenon of Web 2.0, a lot of new companies are trying to innovate, while either failing horribly and ending up exactly like something else or doing that, but completely intentionally. The biggest problem facing this is that they all want to be Google. Google currently has some of the best advertising assets (Huge search engine, Youtube, etc.), and it’s become a problem for most, including Microsoft (lol?) to solve.
That last part intrigues me. Microsoft? The people who did Windows? Yes, they’ve decided that it’s their duty to stop a company from achieving a monopoly in a market that they shouldn’t really care about. Either that or they thought the insanely hight profit margins on software weren’t good enough. Either way, they’ve been trying to fight Google for the longest time, basically saying “Me too!” to nearly everything they’ve done, or just buying another company which actually does it either better or worse and slapping the Microsoft name on it.
As soon as a genuinely good website comes out that offers a genuinely good service, Yahoo! buys it and either ignores it while placing it on Yahoo servers or trys to change it but fails horribly. The big difference between Yahoo! and Google is that yahoo thinks merely having the sites is enough, and Google thinks that having the sites and a nice organization of them is enough.
I go to yahoo.com and I’m bombarded with links, most of which I don’t care about. I go to google.com, and it’s a search engine. I go to docs.google.com, and it’s a office suite. I go to analytics.google.com, and it’s all about site statistics. It’s extremely logical. Meanwhile, in the Yahoo camp, I go to flickr.com, and there’s no sign of Yahoo, besides the “Yahoo Company” logo at the bottom.
Either way, they’re all failing to match Google’s success because Google has already done it. They’ve already succeeded, so other companies need to come up with a better and more innovative way to compete other than doing the exact same thing as Google.